Kaan Çetintaş
Performance Marketing Specialist. Close to six years on the selling side of e-commerce.
Profile
Close to six years in social media, e-commerce, brand and content management and marketing. At B&A Clean Beauty, March 2025 to September 2026, I ran website and marketplace sales performance and the digital growth strategy, optimizing audience, budget, creative and ROAS on Meta Ads and Google Ads. I have set up and run stores on Ticimax, ikas, IdeaSoft and T-Soft, with marketplace integrations.
Selected results
- 1,746 → 66 TRYCost per WhatsApp conversation · EveryMaterial · Sep 2026
- 3,001Google Search clicks · Trafik İşlem Rehberi · 22 Jun-27 Sep 2026
- 19/27 → 27/27Crawlable product pages · Maxicon · technical SEO
Experience
Bar length shows time in the role. Details sit under each row.
Freelance and own projects
Tracking, ads and websites
Apr 2026 → today
Details
EveryMaterialTibuTrafik İşlem RehberiVital OptikMaaşCep
- Redesigned the tibu.com.tr website (September 2026), moving scattered colours and template elements into one brand system, and took it live.
- EveryMaterial: moved the budget to click-to-WhatsApp campaigns on 21 Sep 2026; cost per conversation fell from 1,746 TRY to 66 TRY.
- Trafik İşlem Rehberi: 3,001 clicks and 198,502 impressions from Google Search, 22 Jun to 27 Sep 2026.
B&A Clean Beauty and Maxicon (Anbor Group)
E-Commerce & Digital Marketing Manager
Mar 2025 → Sep 2026
Details
- Ran B&A Clean's digital growth strategy and its website plus marketplace sales performance.
- Optimized audience, budget, creative and ROAS on Meta Ads and Google Ads.
- Technical SEO fixes on 23 live pages; crawlable product pages went from 19/27 to 27/27.
Inner Digital
Content Manager
Aug 2024 → Mar 2025
Details
- Ran content production for branding clients in Turkey and abroad.
- Scoped, presented and managed branding-focused web development projects.
- Rebuilt the agency website (inner.digital) on Wix in February 2025.
Tibu Ayakkabıcılık
E-Commerce Coordinator
Oct 2023 → Jul 2024
Details
- Started and managed the move of Tibu, a Turkish shoe and slipper manufacturer, onto e-commerce platforms.
- Owned store, product and campaign management in the Trendyol seller panel.
- Coordinated agency and advertising work.
Doktor Takvimi
Social Media Specialist
Oct 2022 → Oct 2023
Details
- Produced and managed social media content for doctors' requests within the PR team.
- Built goal-based Facebook ads for existing content.
Organik Gurme
Digital Marketing and Social Media Specialist
Jan 2022 → Nov 2022
Details
- Managed the organikgurme.com e-commerce site and the brand's social media accounts.
- Listed products SEO-ready on every sellable e-commerce platform and steered them to target audiences from keyword analysis.
- Built traffic and sales campaigns in Meta Business.
İncetopuk
Social Media Specialist
May 2019 → Mar 2020
Details
- Organized the social media accounts; placed product photos and prices on the website.
- Handled customer relations on Instagram.
Education
- 2023 BA, New Media and Communication · Istanbul Kultur University
- 2021 Erasmus · Zeppelin Universität
Tools and platforms
Each square is one documented work record. Skills without squares are declared experience.
Advertising and campaigns
- Meta Ads
- Audience segmentation and retargeting
- Google Ads
- ROAS and budget optimization
- Remarketing
- TikTok Ads
- YouTube Ads
- Email, SMS and WhatsApp marketing
- A/B test
Tracking and analytics
- GA4
- Meta Pixel and Marketing API
- Google Search Console
- Competitor analysis
- Google Tag Manager
- Meta Conversions API (CAPI)
- Google Ads conversion tracking
- Google Merchant Center
- Shopify conversion tracking and product catalog
- Advanced Excel
E-commerce platforms (setup and management)
- E-commerce management
- Ticimax (advanced)
- Category and pricing management
- ikas
- IdeaSoft
- T-Soft
- Shopify
Marketplace seller panels
- Marketplace management
- Trendyol
- Amazon
- Hepsiburada
- N11
Websites and SEO
- Technical SEO
- SEO
- React, Next.js, TypeScript
- Python
- WordPress
- HTML, CSS, JavaScript
- AI customer assistant development
- Wix
Content and design
- Social media management
- Content production
- AI image generation
- Video editing with CapCut and AI tools
- YouTube content management
- Figma and Canva (professional)
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
Management and tools
- Agency coordination
- Project management
- B2B presentations and business development
- Semrush
- Screaming Frog
- MS Office (Word, Excel, PowerPoint)
- AI tools
Target role and working preferences
Priority areas
- 01Brand-side e-commerce: beauty, fashion, retail, D2C, B2B manufacturers.
- 02Ticimax, ikas, Shopify and marketplaces.
- 03Ad accounts whose measurement needs an audit and repair.
- 04Performance marketing and e-commerce management roles.
Out of scope
- Director-level roles and above.
- Multi-client agency retainers.
- Full-time office on the Asian side of Istanbul.
- Projects without a measurable objective.
Working preferences
- Work mode
- Hybrid or remote
- Location
- Küçükçekmece, Istanbul (European side)
- Level
- Specialist and manager
- Availability
- My role at B&A Clean ended in September 2026
- Languages
- Turkish native, English B2
- Driving licence and military service
- A and B · completed